Magic? is an article in Rise Collaborative Fall 2019 magazine. The article shares interviews and anecdotes on Pslicyobin. Written by Kevin Heffernan, a psychedelic color palette balanced with trippy layered nature images and etchings creates an overall dynamic, interpretive vibe to the article.
Liquor bottle label packaging for Buffalo Distilling Company’s products, One Foot Cock Vodka, Bourbon Whiskey, Brandy, and local Polish favorite—Krupnik.
Project Team: Niagara Label
43North is the $5 million startup competition that brings startups from all over the world to Buffalo, NY each year. Featured are brand elements, along with interior space design.
43North Team: White Bicycle, Nancy Parisi Photography, Print Leader, Gateway Printing
Booklet created for a Typography course at RIT. Source images are from source Herman Miller archives.
Residential mural designed and painted on a house in the ‘Five Points’ Neighborhood, Buffalo, NY.
Identity project for Half & Half Boutique, a trendy little women’s, men’s, and home goods shop in the city of Buffalo.
Project Team: White Bicycle
Rise Collaborative released their Spring publication No Boundaries, which features an article, The Unfinished Sexual Revolution, that shares perspectives on the sexual revolution related to past movements, stories, and recent trends. The article is beautifully written and edited by Caitlin Hartney. We discussed the topic and her intentions for the article, for which I developed layout and visuals to illustrate the strides that we still need to make towards loving, consensual, and dynamic sex.
Handmade wood bicycle company, Normal Bicycles wanted to launch a consistent brand identity across many platforms. The project involved a range of work including logo refinements, motion graphics, identity and brand palette development, photoshoot direction, merchandise design, social media campaigns, and a print brochure.
Project Team: Normal Bicycles, Derek Rocco, Gateway Printing.
Design Genealogy provides opportunity for the discovery of connections among notable designers and their work through an engaging learning experience. Its flexible format provokes inspiration, fosters investigation, and encourages retention of information.
Rather than a traditional textbook, Design Genealogy is delivered in sets of twelve portfolio folders that come in a box. Each box has a different theme relating to design history and focuses on twelve designers relating to that theme.
This project shares an example of one box — Design Leaders. The folders and cards are translated into an interactive website. You can view an animated walkthrough of the website by clicking here.
A poster for Andrew Bird's 2016 show in Ithaca, New York. Inspired by Bird's song Puma, about his wife’s battle with thyroid cancer.
Production Notes: Limited edition of 60. 3/0 silkscreen on chipboard by Abaca Press.
Since its grand opening in June 2012, Larkin Square lies at the heart of Larkinville, the site of the former Larkin Soap Company warehouse buildings in Buffalo, New York. This open public space provides a backdrop of colorful furniture amongst whimsical architecture, where community gatherings are filled with food, music and fun.
The Larkin team requested flowers that represented the whimsical, creative spirit of the area. Featured, is the result—a 25ft x 10ft mural designed using the Procreate App and an iPad Pro, then projected and painted. The artwork is inspired by the meticulous landscape work, giant hanging flowers, and brightly colored furniture that sprawls throughout the square. Scroll down further for process and other concepts that were shared.
Team: Larkin Square, Carlye Sager; Daemen College BFA Painting 2019 (many thanks for your help with painting), and Christopher Kameck; artist and muralist (your consulting and suggestions for process were invaluable).
Addiction can reach anyone from any background in many different forms, regardless of status. Rise Collaborative released their publication No Boundaries, which features an article that shares first-hand experiences and stories on addiction. While this topic is heavy, no one should have to suffer silently, and the stigma of addiction needs to be lifted. The interviews were held and article was written by Kevin Heffernan and Bridget Schaefer. Layout and visuals were developed to serve as a metaphor for some of the feelings and experiences that were shared.
Pretty and Grit is a passion project turned business. I created the brand, strategy, identity, packaging, website, and jewelry design from ground up. I even attended metalsmithing trade school in Nashville and learned how to make jewelry. The brand continues as a side project, where I sell products on the website and at select local markets.
SONY released Ready Take One, an album of never heard studio sessions by the legendary jazz pianist Erroll Garner in September 2016.
Project Team: White Bicycle, Octave Music Licensing LLC, SONY
Branding, logo, identity system, art direction, and application for a badass tee shirt factory in Buffalo, NY. Click here to view the New Buffalo Shirt website.
Grassroots Gardens WNY announced a $250,000 growth campaign. The growth campaign theme — 'i dig' — served as call for supporters to take action. Click here to view the campaign website.
A freestyle 42 x 8 foot mural was designed and painted to celebrate good times. Rightfully so, because it is tucked away behind a brewery and distillery in The Larkin District in Buffalo, New York.
Grassroots Gardens WNY is focused on the belief that a garden has the power to transform a community. The 'G' shovel identity represents the power GGWNY has to lead the charge.
Project Team: White Bicycle
FLORA FROM ANOTHER TIME
It is estimated that there are around 391,000 species of vascular plants currently known to science, with about 2,000 new species being discovered or described every year*. It is daunting to think about all of the beauty we will never see in our time here on earth — in both existing and non-existing things.
Botanical Fiction is a series of studies that loosely explore otherworldly flora. Acrylic ink washes followed by freeform marker sketches demonstrate that there are endless possibilities, much like those in the world that surrounds us. We must remain curious and continue to explore and seek awareness beyond what lies in front of us.
Featured are a few studies from a series of 15. These studies may turn into a larger format and evolve. These studies will be on view at Hydraulic Hearth in Buffalo, New York from September 2018–November 2018 in Gallery 716 — their ‘phonebooth’ art space.
43North relaunched their website in 2016. A new content management system, architecture, creative direction, and design brought new life and engaged visitors. Click here to view the 43North website.
An “AM” monogram was created to represent the balance and range of interests and passions in Alanis Morissette’s life. A palette of her favorite colors and typefaces for quotes were selected to create a consistent brand for use across multiple digital platforms.
This illustration was inspired by the original Buffalo Distilling Company Golden Grain poster, created in the 1890s as a promotional ad. The company was originally put out of business by Prohibition. Its rebirth came about in 2012 with relaunch of Buffalo Distilling Company by a trio of Buffalo natives. An updated and re-envisioned poster and whiskey packaging is a contemporary twist on the company’s roots.
Logos, icons, and typography elements.
WE MAKE BUFFALO was a campaign created to engage the community in highlighting Buffalo’s innovative spirit. It was the theme for 43North business idea competition's finals show, where they award $5 million to startups to set up shop in Buffalo.
Brand development, identity, website for a law firm. Click here to view the Gross Shuman PC website.
Wayfinding, signage, winning team walls, and rooms named after Buffalo innovators are all elements of the 43North space design.
Illustrations for commissions and personal work.
Brand development, art direction, and website design for a community credit union. View the website here.