STUFF I LOVE: EXPERIENCES. Biking. OUTDOORS. FRIENDS. Family. WHISKEY. TYPOGRAPHY. ADVENTURE. BrandING. Research. CREATING. ART. CULTURE. ARDENCY. QUESTIONS. CONVERSATIOn. LEARNING. CHOCOLATE. STRANGERS. MAKING. MUSIC. Design. RUNNING. TEACHING.

a short bit ABOUT ME. 

Thanks for dropping by. My name is Casey Kelly and I am a designer and educator. I work directly with clients, brands, agencies, and people who are passionate about what they do. Working with those who want to make a difference, and inspiring audiences through strategy-based design are my top priorities.

Here are my current involvements:

• I am an Independent Designer who works with clients, studios, and agencies.
  I am open to long- and short-term project work as workload permits. Please get in touch if you’d like to work together or chat.
  

• I teach graphic design courses.
  I am a tenure track Assistant Professor for Graphic Design. I teach at Daemen College in Buffalo, NY. We are always open to design project collabs between students and community businesses, brands, and initiatives. Please reach out!
  

• In my ”free time“ I make jewelry.
  Pretty and Grit is a jewelry company that serves to build connection and awareness with our world through its pieces. I launched this experiment in 2017/2018, and the focus is on selling primarily during the holidays and making custom jewelry and experiments during the year. Managing a small business—including balancing the books, social media strategy, content curation, and website design—have directly helped grow my skillset as a designer, educator, project manager, and strategist.

Design is empathy.

Make it look good, they say...
Yes, but that’s point of entry (and relatively subjective).

Design is beyond aesthetic. Design is empathy. It resonates. Every project is an opportunity to listen, ask the right questions, and discover what brings meaning to the brands that deserve attention from their audiences.

I connect brands with the right people at the right time.

If you’ve read this far, you’re probably passionate about what you do. But maybe your brand hasn’t quite found its voice yet, or is in the midst of change. Or maybe you don’t know where to start, but the possibilities are exciting. 

This is where I fit in.

My focus is on the following areas of work (but I always love a good challenge): strategy, branding, identity, logo design, packaging concepts and production, posters, publications, books, collateral, specialty business cards and stationery, event design and promotion, exhibition design and campaigns, murals and space design, merchandise design, illustration, website design, motion graphics, and social media content and assets.